{"id":3611,"date":"2026-06-18T10:07:03","date_gmt":"2026-06-18T08:07:03","guid":{"rendered":"https:\/\/www.cecobi.es\/cb113\/?p=3611"},"modified":"2026-06-22T11:48:28","modified_gmt":"2026-06-22T09:48:28","slug":"cecobi-celebra-la-iii-edicion-de-cb113-emprende-un-encuentro-para-compartir-aprendizajes-y-reforzar-el-emprendimiento-en-bizkaia","status":"publish","type":"post","link":"https:\/\/www.cecobi.es\/cb113\/cecobi-celebra-la-iii-edicion-de-cb113-emprende-un-encuentro-para-compartir-aprendizajes-y-reforzar-el-emprendimiento-en-bizkaia\/","title":{"rendered":"CECOBI celebra la III Edici\u00f3n de CB113 Emprende, un encuentro para compartir aprendizajes y reforzar el emprendimiento en Bizkaia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3611\" class=\"elementor elementor-3611\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e4ab28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e4ab28\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e970d61\" data-id=\"e970d61\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-928615a elementor-widget elementor-widget-text-editor\" data-id=\"928615a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a975c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a975c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e0a1e6\" data-id=\"7e0a1e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24f4fbd elementor-widget elementor-widget-image\" data-id=\"24f4fbd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.cecobi.es\/cb113\/wp-content\/uploads\/2026\/06\/CB1132026-012-1024x683.jpg\" class=\"attachment-large size-large wp-image-3538\" alt=\"\" srcset=\"https:\/\/www.cecobi.es\/cb113\/wp-content\/uploads\/2026\/06\/CB1132026-012-1024x683.jpg 1024w, https:\/\/www.cecobi.es\/cb113\/wp-content\/uploads\/2026\/06\/CB1132026-012-300x200.jpg 300w, https:\/\/www.cecobi.es\/cb113\/wp-content\/uploads\/2026\/06\/CB1132026-012-768x512.jpg 768w, https:\/\/www.cecobi.es\/cb113\/wp-content\/uploads\/2026\/06\/CB1132026-012-1536x1024.jpg 1536w, https:\/\/www.cecobi.es\/cb113\/wp-content\/uploads\/2026\/06\/CB1132026-012-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3107622 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3107622\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e8e681\" data-id=\"4e8e681\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e18526e elementor-widget elementor-widget-text-editor\" data-id=\"e18526e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">La <strong>Confederaci\u00f3n Empresarial de Comercio de Bizkaia, CECOBI<\/strong>, celebr\u00f3 el 15 de Junio en el <strong>Edificio del Ensanche de Bilbao<\/strong> la <strong>III Edici\u00f3n de CB113 Emprende<\/strong>, un encuentro dirigido a visibilizar el <strong>emprendimiento<\/strong>, el <strong>relevo generacional<\/strong> y el valor de los <strong>comercios y negocios locales<\/strong> en el desarrollo econ\u00f3mico del territorio.<\/p><p class=\"isSelectedEnd\">La jornada, organizada por <strong>CECOBI<\/strong> con la colaboraci\u00f3n del <strong>Departamento de Turismo, Comercio y Consumo del Gobierno Vasco<\/strong>, se desarroll\u00f3 bajo la <strong>metodolog\u00eda FuckUp<\/strong>, una din\u00e1mica que invita a compartir experiencias reales de emprendimiento desde una perspectiva honesta, cercana y constructiva. El objetivo fue poner en valor los <strong>aprendizajes<\/strong> que surgen durante el camino emprendedor y mostrar c\u00f3mo la <strong>capacidad de adaptaci\u00f3n<\/strong> resulta clave para avanzar y consolidar nuevos proyectos.<\/p><p class=\"isSelectedEnd\">El encuentro fue inaugurado por <strong>Mar\u00eda L\u00f3pez Negrete<\/strong>, presidenta de <strong>CECOBI<\/strong>, y cont\u00f3 con la intervenci\u00f3n institucional de <strong>Izaskun G\u00f3mez<\/strong>, directora de Comercio del Gobierno Vasco. Ambas destacaron la importancia de <strong>acompa\u00f1ar a las personas emprendedoras<\/strong> y de generar espacios donde compartir experiencias, herramientas y recursos \u00fatiles para afrontar los retos actuales del comercio y la empresa.<\/p><p class=\"isSelectedEnd\">Durante la jornada, diferentes personas emprendedoras compartieron sus testimonios en formato de conversaci\u00f3n, poniendo el foco en los <strong>obst\u00e1culos encontrados en el camino<\/strong>, las <strong>decisiones dif\u00edciles<\/strong>, los <strong>cambios de estrategia<\/strong> y la <strong>capacidad de adaptaci\u00f3n<\/strong> como elementos clave para consolidar sus proyectos.<\/p><p class=\"isSelectedEnd\">El primer di\u00e1logo estuvo protagonizado por <strong>Oscar Arango<\/strong>, de <strong>Oscar Arango Micropigmentaci\u00f3n Capilar<\/strong>, junto a <strong>Marta Fern\u00e1ndez<\/strong>, secretaria general de <strong>CECOBI<\/strong>. A continuaci\u00f3n, <strong>Jessica Mart\u00edn<\/strong>, de <strong>Barber\u00eda La Bilba\u00edna<\/strong>, convers\u00f3 con <strong>Luisma Torres<\/strong>, del <strong>Punto de Atenci\u00f3n al Emprendimiento<\/strong>.<\/p><p class=\"isSelectedEnd\">La <strong>innovaci\u00f3n alimentaria<\/strong> y la <strong>financiaci\u00f3n<\/strong> centraron el tercer bloque, con la participaci\u00f3n de <strong>Ernesto Garc\u00eda<\/strong>, de <strong>Kitu Foods<\/strong>, acompa\u00f1ado por <strong>Izaskun G\u00f3mez<\/strong> y <strong>V\u00edctor Iriarte<\/strong>, de <strong>Rural Kutxa<\/strong>. Por su parte, <strong>Arritxu Linazisoro<\/strong>, del <strong>Estanco Ronda<\/strong>, y <strong>Bego\u00f1a Velasco<\/strong>, responsable de la <strong>Unidad de Emprendimiento de Bilbao Ekintza<\/strong>, abordaron la <strong>resiliencia de los negocios tradicionales<\/strong> ante los nuevos h\u00e1bitos de consumo.<\/p><p class=\"isSelectedEnd\">Cada bloque sigui\u00f3 una estructura \u00e1gil y participativa, con <strong>siete minutos dedicados al testimonio del comercio<\/strong>, <strong>tres minutos para la presentaci\u00f3n de herramientas institucionales<\/strong> y <strong>tres minutos para las preguntas del p\u00fablico<\/strong>. Esta metodolog\u00eda permiti\u00f3 acercar experiencias reales y soluciones pr\u00e1cticas a las personas asistentes.<\/p><p class=\"isSelectedEnd\">Entre los principales retos abordados durante el encuentro destacaron la <strong>digitalizaci\u00f3n<\/strong>, la <strong>captaci\u00f3n y retenci\u00f3n de talento<\/strong>, la <strong>adaptaci\u00f3n a los nuevos h\u00e1bitos de consumo<\/strong> y la necesidad de fortalecer la <strong>colaboraci\u00f3n entre empresas<\/strong>. Todos ellos son factores clave para mejorar la competitividad del tejido empresarial de Bizkaia, especialmente entre <strong>pymes, comercios y negocios de proximidad<\/strong>.<\/p><p class=\"isSelectedEnd\">El encuentro cont\u00f3 con la asistencia de representantes de entidades empresariales, institucionales y econ\u00f3micas del territorio, entre ellos <strong>Alberto Ruiz<\/strong>, vicepresidente de <strong>CECOBI<\/strong>; <strong>Aitor Hern\u00e1ndez<\/strong>, adjunto a la Secretar\u00eda General; <strong>Gloria M\u00fagica<\/strong>, directora gerente de <strong>DEMA<\/strong>, acompa\u00f1ada por <strong>Isabel Muela<\/strong>; <strong>Antonio Seco<\/strong>, director de Comercio y Emprendimiento de la <strong>C\u00e1mara de Comercio de Bilbao<\/strong>; <strong>Irkus Sainz de Murieta<\/strong>, presidente de <strong>AJEBASK Bizkaia<\/strong>; y <strong>Julia Di\u00e9guez<\/strong>, presidenta de <strong>Deusto Bizirik<\/strong>.<\/p><p>Con esta nueva edici\u00f3n de <strong>CB113 Emprende<\/strong>, <strong>CECOBI<\/strong> reafirma su compromiso con el <strong>comercio<\/strong>, las <strong>pymes<\/strong> y las <strong>personas emprendedoras de Bizkaia<\/strong>, impulsando espacios de encuentro, aprendizaje y colaboraci\u00f3n que contribuyen a fortalecer la <strong>econom\u00eda urbana<\/strong> y el <strong>tejido empresarial local<\/strong>.<\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La Confederaci\u00f3n Empresarial de Comercio de Bizkaia, CECOBI, celebr\u00f3 el 15 de Junio en el Edificio del Ensanche de Bilbao [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3538,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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